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  2. Small and Medium Law Firms Conference – “Going for Growth”
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  4. The right strategy for growth

Small and Medium Law Firms Conference – “Going for Growth”

8 Jun - 10 Jun 2021

Zoom

Session information

The right strategy for growth

Wednesday 9 June (1300 - 1415)

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Zoom

Committee(s)

Law Firm Management Committee (Lead)
Section on Public and Professional Interest (Lead)

Description

This session will commence with a panel discussion related to identifying the right strategy for growth of small and medium law firms.

Topics will include:

  • Working out the purpose of the strategy, with particular relevance to smaller firms
  • Setting your brand in the right place so as to pursue the strategy
  • Communicating that strategy internally and externally
  • Ensuring that the strategy is capable of practical execution
  • Examples of what can go right and wrong in planning and execution
  • Flexibility in terms of the strategy

The second part of the session will involve an interview with Tiziana Sucharitkul, co-Managing Partner of Tilleke & Gibbins in Bangkok, in relation to how that firm has set and executed its strategy as it has grown in South East Asia.

Session / Workshop Chair(s)

Eric Baijal BBM Solicitors, Wick, Scotland

Speakers

Rasha Laswi Andersen, Amman, Jordan
Linsay Leslie MD Communications, London, England; Communications Officer, Law Firm Management Committee
Zeina Obeid Obeid & Partners, Dubai, United Arab Emirates; Co-Secretary, Young Lawyers' Committee
Tiziana Sucharitkul Tilleke & Gibbins, Bangkok, Thailand

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