This workshop will examine current trends in marketing private funds in Europe, including the impact of a more regulated environment in Europe. Topics will include the interaction between the national private placement regimes and the AIFMD passport in Europe, the approaches fund managers are taking to marketing in Europe, including in relation to reverse solicitation, approaches to co-investments, club deals and managed accounts, the impact of US legislation and regulatory initiatives and how potential developments may affect marketing in the future including in the areas of regulatory convergence and equivalence.