Speaker details

Biography

Deborah Farone has had the unique opportunity to play a role in developing the best practices in professional services marketing arena by working with the most respected and most demanding professionals in the world. Farone Advisors focuses on helping lawyers, law firms and other professionals and their firms with their marketing strategy, training and development and strategic planning, as well as speaking at retreats and workshops. She is the author of the best-selling book, “Best Practices: Marketing and Business Development for Law Firms” (PLI 2019), a book based on more than 60 interviews with leading law firm leaders and marketers, general counsel, and innovators in the profession. The book is carried by bookstores of the country’s highest ranked law schools, including Harvard, Yale and Columbia. Over the past two decades, Ms. Farone has carved out a niche by distinguishing herself as the chief marketing officer of two of the United States’ most prestigious organizations, Cravath, Swaine & Moore LLP and Debevoise & Plimpton LLP. Prior to diving into the legal marketing profession, she honed her business development and communications skills by working at Towers Perrin (now Willis Towers Watson), a global management consulting firm, and prior to that, at Ketchum Communications, where she focused on business development for professional services. Ms. Farone has also been involved in the academic arena. She has spoken at the University of Pennsylvania’s Carey Law School, Cornell Law School and Fordham Law School, and has served as an adjunct Assistant Professor on the faculty of New York University. While at NYU, she developed and taught several courses, including “Effective Marketing and Public Relations for Professional Service Companies” the first course of its kind offered by a major university.