Speaker details

2nd IBA Virtual Legal Business Development & Marketing Conference

27 Sep - 30 Sep 2021

Webinar, Online, England

Speaker information

Deborah Farone


As the chief marketing officer at two of the world’s most successful law firms, and as a national marketing professional at a global management consultancy, Deborah Farone has mastered the skills of professional services marketing, business development and communications. With expertise in creating strategic firm-wide marketing programs in the U.S. and abroad, Deborah brings a diverse range of skills to each unique situation her clients face. She is also the author of the book "Best Practices in Law Firm Business Development and Marketing" (PLI 2019) and is a regular columnist for Forbes. Deborah was the first person to be hired to create and operate a marketing program for Cravath, Swaine & Moore LLP, acknowledged as one of the country’s most admired law firms and is one of the CMOs recognized for helping to found the business development and communications profession at law firms. Her clients have included some of the country’s leading law firms, jury consultants and professional advisors. In addition to her highly regarded work for law firms in the strategic marketing and communications counseling spheres, she has established and led marketing and business development efforts in management consulting, advertising and public relations firms. Deborah was nominated by her peers as the first recipient of the Legal Marketing Association’s Legacy Award in recognition of her contribution to the profession. She has lectured in the U.S. and in Europe, taught numerous marketing classes and has served on the faculty of New York University.


Summary & Closing Words

Thursday 30 September (1758 - 1800)


Culture of Law Firms: one-on-one

Wednesday 29 September (1605 - 1630)


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