A brand is what business does; reputation is what people remember (Ted Rubin) Is bad company corrupting a good moral clause? Protection and control of names, trademarks and image rights are crucial in the sports and entertainment industries. They have high monetary value and there is also an enormous appeal to the collective imagination. If your clients have an image worth exploiting or an event to sponsor, then don’t miss this interactive session on the protection and exploitation of image rights. Get an insider’s view from industry influencers Nike and Halston on the day-to-day issues they are experiencing, contracting with brand ambassadors or licensing image rights. Hear the challenges facing a national sports governing body with first-hand anecdotes from the Australian Rugby Union, and receive invaluable guidance from legal experts in the field who will discuss several examples from both a legal and economic point of view, branding a sports team, athlete, rock band and actor, and dealing with the related license strategies You may even learn how to keep on the right side of morality with new challenges on moral clauses and interesting case studies from around the globe. This will be a lively session looking at sport, music and all-round entertainment, the people who make it happen and the type of case studies you just couldn’t make up.