IBA Annual Conference Sydney 2017

8 Oct - 13 Oct 2017

Room C4.8, Convention Centre, Level 4

Session information

Directories: which are the relevant ones? How do you improve rankings?
Room C4.8, Convention Centre, Level 4


Law Firm Management Committee (Lead)


Legal directories are the most heavily referenced written resource available on law firms, and a key part of any firm’s public profile. This panel discussion will explore strategies law firms can adopt to: • improve the text and ranking; • unite the whole team needed to do so, including uncooperative partners; • establish effective working relationships between business development executives and partners; and • get maximum benefit from directory write-ups, through business development activities. The panel will include lawyers and business development executives from a range of firms. To ensure a rounded discussion, the panel will include at least one speaker who is sceptical about the value of directories and the investment in time and money they require.

Session / Workshop Chair(s)

Paul Marmor Sherrards Solicitors , London, England; DO NOT USE ANYMORE Co-outreach and Education Officer, Law Firm Management Committee


Ursula Ben-Hammou Cuatrecasas, Mexico City, Mexico
Stephen Bowman Bennett Jones LLP, Toronto, Ontario, Canada; Secretary-Treasurer, Law Firm Management Committee
David Burgess The Legal 500, London, England
Andres Jaramillo Mejia Greenberg Traurig, London, England
Rabindra Jhunjhunwala Khaitan & Co, Mumbai, Maharashtra, India; Secretary, Corporate Membership Subcommittee
Paul Martenstyn Prosperant LLP, London, England