IBA Annual Conference Sydney 2017
8 Oct - 13 Oct 2017
Room C4.8, Convention Centre, Level 4
Directories: which are the relevant ones? How do you improve rankings?
Wednesday 11 October (1615 - 1730)
Law Firm Management Committee
Legal directories are the most heavily referenced written resource available on law firms, and a key part of any firm’s public profile. This panel discussion will explore strategies law firms can adopt to: • improve the text and ranking; • unite the whole team needed to do so, including uncooperative partners; • establish effective working relationships between business development executives and partners; and • get maximum benefit from directory write-ups, through business development activities. The panel will include lawyers and business development executives from a range of firms. To ensure a rounded discussion, the panel will include at least one speaker who is sceptical about the value of directories and the investment in time and money they require.
Session / Workshop Chair(s)
|Ursula Ben-Hammou||Cuatrecasas, Mexico City, Mexico|
|Stephen Bowman||Bennett Jones LLP, Toronto, Ontario, Canada; Secretary-Treasurer, Law Firm Management Committee|
|David Burgess||The Legal 500, London, England|
|Andres Jaramillo Mejia||Greenberg Traurig, London, England|
|Rabindra Jhunjhunwala||Khaitan & Co, Mumbai, Maharashtra, India; Secretary, Corporate Membership Subcommittee|
|Paul Martenstyn||Prosperant LLP, London, England|