5th Biennial Technology Law Conference_Technology and beyond: enterprise benefits and social and regulatory limits

18 May - 19 May 2017

Hilton São Paulo Morumbi

Session information

Digital assets and online advertising: production, protection and monetising IP
Hilton São Paulo Morumbi


Intellectual Property, Communications and Technology Section (Lead)
Legal Practice Division (Lead)
Technology Law Committee (Lead)
IP and Entertainment Law Publications Subcommittee
Latin American Regional Forum
Regional Fora
Regional Fora


This session will feature a presentation by experienced in-house counsel leading to lively roundtable/audience discussions. It will cover issues of producing digital content, such as crowdsourcing, as well as the managing and exploiting of such content afterwards. Speakers will also look at different advertising models and the increasingly intrusive tracking and targeting users. The associated privacy issues will also be discussed. Moderators Marcela Ejnisman, TozziniFreire Advogados, São Paulo Martin Schirmbacher, Härting Rechtsanwälte, Berlin; Vice-Chair, IBA Technology Law Committee Speakers Juan Pablo Alvarado, Vice-President Regional General Counsel, Despegar.com, Buenos Aires Bruna Araujo, Legal Manager, Peixe Urbano, Rio de Janeiro Jacobo Cohen Imach, Vice-President General Counsel, Mercado Libre, Buenos Aires Denise Guillen, Chief Counsel, The Nielsen Company, Mexico City Rodrigo Leme Freitas, Piracy Conversion Team Regional Leader (Latin America), Adobe Systems, São Paulo Jose Moscati, Director of Legal Services, Accenture, São Paulo

Session / Workshop Chair(s)

Marcela Waksman Ejnisman TozziniFreire Advogados, São Paulo, Brazil
Martin Schirmbacher HÄRTING Rechtsanwälte, Berlin, Germany; Co-Chair, Technology Law Committee


Jacobo Cohen Imach MercadoLibre.com, Buenos Aires, Argentina
Denise Guillen Nielsen, Mexico City, Mexico
Ricardo Lagreca Siqueira MercadoLivre.com, São Paulo, Brazil
Rodrigo Leme Freitas Adobe Systems, São Paulo, Brazil
Jose Saul Moscati Accenture, São Paulo, Brazil
Erik Nybo null, São Paulo, Brazil
Tania Weinschenker Accenture, São Paulo, Brazil