5th Biennial Technology Law Conference_Technology and beyond: enterprise benefits and social and regulatory limits
18 May - 19 May 2017
Hilton São Paulo Morumbi
Session information
Digital assets and online advertising: production, protection and monetising IP
Thursday 18 May (1430 - 1600)
Hilton São Paulo Morumbi
Committee(s)
Intellectual Property, Communications and Technology Section
(Lead)
Legal Practice Division
(Lead)
Technology Law Committee
(Lead)
IP and Entertainment Law Publications Subcommittee
Latin American Regional Forum
Regional Fora
Regional Fora
Description
This session will feature a presentation by experienced in-house counsel leading to lively roundtable/audience discussions. It will cover issues of producing digital content, such as crowdsourcing, as well as the managing and exploiting of such content afterwards. Speakers will also look at different advertising models and the increasingly intrusive tracking and targeting users. The associated privacy issues will also be discussed. Moderators Marcela Ejnisman, TozziniFreire Advogados, São Paulo Martin Schirmbacher, Härting Rechtsanwälte, Berlin; Vice-Chair, IBA Technology Law Committee Speakers Juan Pablo Alvarado, Vice-President Regional General Counsel, Despegar.com, Buenos Aires Bruna Araujo, Legal Manager, Peixe Urbano, Rio de Janeiro Jacobo Cohen Imach, Vice-President General Counsel, Mercado Libre, Buenos Aires Denise Guillen, Chief Counsel, The Nielsen Company, Mexico City Rodrigo Leme Freitas, Piracy Conversion Team Regional Leader (Latin America), Adobe Systems, São Paulo Jose Moscati, Director of Legal Services, Accenture, São Paulo
Session / Workshop Chair(s)
| Marcela Waksman Ejnisman | TozziniFreire Advogados, São Paulo, Brazil |
| Martin Schirmbacher | HÄRTING Rechtsanwälte, Berlin, Germany; Co-Chair, Technology Law Committee |
Speakers
| Jacobo Cohen Imach | MercadoLibre.com, Buenos Aires, Argentina |
| Denise Guillen | Nielsen, Mexico City, Mexico |
| Ricardo Lagreca Siqueira | MercadoLivre.com, São Paulo, Brazil |
| Rodrigo Leme Freitas | Adobe Systems, São Paulo, Brazil |
| Jose Saul Moscati | Accenture, São Paulo, Brazil |
| Erik Nybo | null, São Paulo, Brazil |
| Tania Weinschenker | Accenture, São Paulo, Brazil |