10th Global Entrepreneurship Conference: Legal Challenges in Closely Held Businesses: Strategies for Success and Sustainability
17 May - 19 May 2026
Session information
Buy vs. build in the digital transformation of SMEs and growth companies
Monday 18 May (1630 - 1730)
Description
This session explores how medium-sized enterprises and growth companies can fast-track their digital transformation by acquiring technology or tech-driven companies rather than developing capabilities internally. It will examine the strategic, financial, and operational considerations behind the “buy vs. build” decision, particularly for traditional businesses under pressure to innovate quickly while lacking in-house digital expertise.
Session / Workshop Chair(s)
| Giuseppe Coco | Ughi e Nunziante, Milan, Italy; Vice Chair, Closely Held Companies Committee |
| Roman Rericha | Brandl Talos, Vienna, Austria |
Speakers
| Andreas Kloyer | Luther, Frankfurt, Germany; Conference Quality Officer, Closely Held Companies Committee |
| Wolfgang Platz | Tricentis, Vienna, Austria |
| Noreen Weiss | Gunnercooke US , New York, New York, USA; Senior Vice Chair, Closely Held Companies Committee |
| Stefan Zant | EVP Growth Sportradar AG, Vienna, Austria |