Dramatic changes are already underway in the fashion and retail industries. However, in recent years challenges such as adapting to fast evolving consumer behaviour, converting to fast fashion, and winning the battle on digital have emerged. In this session questions will be addressed, including: how has the Covid-19 pandemic accelerated these phenomena and/or changed the course of these industries? Is the change for good or temporary? What hurdles are brands facing currently, and how does legal advice need to adapt to provide the required support? Speakers from the industry and practicing attorneys will bring their experiences to the table.