Session details

The Future of Law Firms

22 Oct 2021

Session information

The Law Firm Partnership of the Future – How Will it be Marketed?


Law Firm Management Committee (Lead)


Leading a firm and its partners to develop business during the time of a pandemic can be a challenge. In addition to changing marketplaces and economics, business developers in the legal community are facing a one-of a kind challenges due to the pandemic. Still there are things that law firm leaders can do to encourage, role model and lead their partners to develop their practices and break-down systemic boundaries. In this session, we’ll hear from two authors who wrote the book on how business development doesn’t need to feel like “sales”.

Session / Workshop Chair(s)

Bruce Cooper Clayton Utz, Sydney, New South Wales, Australia
Deborah Farone Farone Advisors LLC, New York, New York, USA; Supervising Outreach and Education Officer, Law Firm Management Committee


Jacob Parks Profitable Ideas Exchange, Bozeman, Montana, USA